The Secret Habits of Highly Successful Social Media
Last night I attended the “How Obama Put Digital Technology and Social Media to Work for Him – And How You Can Too” event hosted by MITX. The panel of speakers included Blue State Digital, Mzinga, Pistachio Consulting, and Voter Activation Network and Kantar.
While the Obama campaign is a unique story of outreach and engagement (1 million supporters signed up for text messages from the campaign and over 200,000 individuals organized events like house parties), many of the key lessons shared by the speakers resonated with me as “simple, social truths.” These simple truths should serve as our guidelines for how to run a successful social media campaign, or at the very least employ social media techniques into our existing online, interactive practices.
Here’s what I heard last night:
1. Acknowledge who you are and what is practical
2. It’s about giving [passionate]people something to do
3. Use digital tools for non-digital means
4. The secret sauce is not technology
5. Culture makes technology work
6. Find ways to merge the bottom up and top down
In the end, it’s about integrating strategy, design and technology. We need to remember not to throw out what we do know, but rather to apply our best practices in product development or fundraising in new ways. The question is not should we use Facebook, Twitter, Mzinga, or YouTube to promote our companies and issues, but rather how will we use our listening and strategy skills to reach the people who are already passionate about our issues or products.
For more tips and lessons, check out some of these resources shared by the panelists last night:
Twitter for Business: http://www.slideshare.net/pistachio/webcom-montreal
Manage like Obama: http://www.economist.com/business/displaystory.cfm?story_id=13093828
Barack, Inc.: http://www.barackinc.com/