Archive for February, 2018

Current Demands for Digital Marketing

Current Demands for Digital Marketing

 

Current Demands for Digital Marketing

Digital marketing is on the boom and regularly increased use of it indicates a good demand also. Before understanding the demand of digital marketing we should know about the digital marketing.

Digital Marketing is a kind of marketing which comes under the online marketing; it takes place as an important element of it. Actually, it’s an innovative and fastest way of Marketing with the help of electronic and Digital equipment.

Digital Marketing, as the name suggests is a type of marketing which requires the use of all electronic devices like Radio, Television, Internet, Smartphones, cellphones, digital Billboards etc. It is rising continuously because of its increasing demand by various industries.

Online Advertising is now an essential element of a successful and growing marketing strategy for increased awareness and engagement with digital space. Nowadays Digital marketing is one of the fastest growing fields of advertising today for which all big industries looking.

It provides engagement between brands and customers.  Research says it is becoming important player to consumers for engaging with digital media. So most of the big companies following the digital marketing for better results in order to increase the sales and profits which includes PepsiCo, Nike and Samsung.

In this fastest changing environment, economy and market conditions are uncertain.  There are some factors which take a stand behind these changes like changing the pattern of advertising, marketing, promoting, behavior and demand of the consumer. One of the reasons for these changes in the Indian market scenario is becoming more globalized.

Another factor, technology is also changing at a rapid pace, which plays an important role in marketing and advertising techniques. Now peoples are more attracted toward internet and social networking sites. Which offering a great opportunity and growth to digital marketing.

Many of the big companies are doing well in his field. Today market success depends on the rapid adaptiveness of consumer demand and also the fulfillment of those demands as fast as possible.  Companies who are delivering what people demanding are running successfully.

So, first of all, it is necessary to know what a consumer wants and for that, it is necessary to be in touch with our consumer by targeting him. So here digital marketing is a way by which a marketer can target his customer and can serve them according to their need.

In 2018 digital marketing is becoming more popular and interested area for the marketer and it is not just beneficial for business purpose but also it providing a great career opportunity. So demand of peoples who can work for this digital work is also increasing.

So now the rules say if you want to survive and grow than it is necessary to adopt new changes, new resources, innovation, strategies and techniques. India is a place with big companies but research says here buyers are less as compared to it should be. Use of advertising by digital medium many companies trying to improve buyer’s market by digital advertising.

Investment in online advertising has increased in 2018. India is becoming a most attracted place for many multinational companies in just a few years, so for good business results, digital advertising is in demand. Peoples are interested in personal networking’s and also knowing about other people. With the use of social media, we can reach to peoples which include mostly youth.

We can say Future of digital marketing seems brighter because In earlier years digital marketing was not much as popular as it is. Today maximum of businessman, seller and marketer approaching for digital marketing mediums to make awareness about their products and services. It seems In future demand for digital marketing will be very much higher as compared to traditional method of marketing. There are some reasons who developing demand of digital marketing.

Improved Internet penetration
1. Social networking websites addiction
2. Use of Smartphones
3. Technological change
4. Economical change
5. Educational environment
6. Cost-effectiveness
7. Easily accessible
8. Better engagement

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The Secret Habits of Highly Successful Social Media

The Secret Habits of Highly Successful Social Media

The Secret Habits of Highly Successful Social Media

Last night I attended the “How Obama Put Digital Technology and Social Media to Work for Him – And How You Can Too” event hosted by MITX. The panel of speakers included Blue State Digital, Mzinga, Pistachio Consulting, and Voter Activation Network and Kantar.

While the Obama campaign is a unique story of outreach and engagement (1 million supporters signed up for text messages from the campaign and over 200,000 individuals organized events like house parties), many of the key lessons shared by the speakers resonated with me as “simple, social truths.” These simple truths should serve as our guidelines for how to run a successful social media campaign, or at the very least employ social media techniques into our existing online, interactive practices.

Here’s what I heard last night:
1. Acknowledge who you are and what is practical
2. It’s about giving [passionate]people something to do
3. Use digital tools for non-digital means
4. The secret sauce is not technology
5. Culture makes technology work
6. Find ways to merge the bottom up and top down

In the end, it’s about integrating strategy, design and technology. We need to remember not to throw out what we do know, but rather to apply our best practices in product development or fundraising in new ways. The question is not should we use Facebook, Twitter, Mzinga, or YouTube to promote our companies and issues, but rather how will we use our listening and strategy skills to reach the people who are already passionate about our issues or products.

For more tips and lessons, check out some of these resources shared by the panelists last night:

Twitter for Business: http://www.slideshare.net/pistachio/webcom-montreal

Manage like Obama: http://www.economist.com/business/displaystory.cfm?story_id=13093828

Barack, Inc.: http://www.barackinc.com/

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